OzGirl is a web series that aired originally online in February 2009. It tells the story of Sadie Brown, small-town, country girl who moves to Melbourne to live with her cousin Megan and to pursue her dream of becoming a photographer. The show explores Sadie's efforts to make friends, get a job, pursue her passion for photography, meet "Mr. Right", fall in love, and find her long-lost mother. The first season consisted of 24 episodes, running between five and seven minutes each. Episodes were released twice weekly. The first season concluded in July 2009 with a live on-air finale. Starting in November, OzGirl will be shown on all V Australia flights.

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